Don’t let the “P” word (psychology) intimidate you! Today we’re talking BRAND and how it is affected by human behaviour. What drives people to buy the way they do – what are the motivators and what are the deterrents? How, as small business owners, can we tailor our...
Quora is an extremely powerful question and answer based platform. It is easy to use and highly efficient in targeting specific audiences. Essentially, you type in a topic and endless questions will pop-up for you to answer. It is best to type in keywords on topics...
I’ve written about Reddit before and it’s so good that I am writing about it again. It is one of the most underrated platforms and is an amazing means to repurpose your content. Reddit is an opensource website that allows users to post content, create communities, and...
Have you ever noticed how some businesses seem to explode out of nowhere? One day, you have no idea who they are and the next, they are everywhere. Sometimes such businesses are flukes or one-hit-wonders, but more often than not, it was planned, calculated, and they...
It is important to build your brand and business, outside of social media. Why you may ask? Well, I will do my best to answer that question for you as well as give you the tools you need to do so. Everyone is building on social media. It works, it’s proven, and you...
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