What does it mean to make an impact? The word impact itself is a noun defined by Merriam-Webster as “the force of impression of one thing on another: a significant or major effect”. It can also be a verb which means “to have a direct effect or impact on” or “to strike...
There are three primary reasons for why you don’t need a big list to make it happen. It is the engagement of that list that is important. Just like the old adage tells us, it’s about quality over quantity. I work with a variety of clients – myself included –...
One of the best things that small business owners and entrepreneurs have going for them is an advantage when it comes to building customer rapport and reaching people at a more personal level. Large corporations are continuously striving to make that connection with...
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