What Makes a Good Story?
We have all been exposed to stories – from the books, we read as kids to movies and theatre productions, we may have attended. I have many fond memories of the memorable characters, inciting action, and magical adventures that I was able to experience through a...
Crafting Writing Lessons: A Comprehensive Guide
7 Best Practices for Business Storytelling
If you feel disconnected from your audience, consider infusing business storytelling into your marketing. This is the best way to connect more deeply with your current clients and let prospective ones learn more about who you are and what you offer. Business...
3 Storytelling Trends for Youtube
Everywhere you look or listen, stories are being told – social media, podcasts, and even Youtube! There is a good reason – impactful stories are the number one way to engage your audience and build a connection with them. Today I’m going to share three...
The Science of Storytelling: Why it Works
You’ve heard me share again and again that storytelling is essential, and the reality is that you need to learn how to tell impactful stories if you want to grow your business. Is there really a science of storytelling? How exactly does it work, and why is it...
Storytelling that Sells Part 5: Dove
Storytelling drives us to take action – whether enrolling in a training program, purchasing an item or investing in book coaching. When a brand tells a meaningful and relatable story, they are more likely to hook the attention and emotion of its reader, ultimately...
Storytelling and the Customer Experience
Whether you sell products or offer coaching services, storytelling is vital to creating an enjoyable customer experience. Just have a look at what companies like Spotify and Indigo are doing. The customer experience starts from the moment someone becomes aware of...
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