And, a strong call to action (CTA) …that delivers results! I get this question a lot – “Catherine, I know what I want to say in my Call To Action, but I don’t know HOW to say it. Can you please help?” So I wanted to take a few minutes to break it down for you…...
It is important to build your brand and business, outside of social media. Why you may ask? Well, I will do my best to answer that question for you as well as give you the tools you need to do so. Everyone is building on social media. It works, it’s proven, and you...
One of the best things that small business owners and entrepreneurs have going for them is an advantage when it comes to building customer rapport and reaching people at a more personal level. Large corporations are continuously striving to make that connection with...
Things are changing quickly in the online space of sales and marketing. What “worked” in 2019, isn’t working anymore, and it is more important than ever before to share over sell. We all know that people use social media predominantly because they are looking to be...
When it comes to the content we share on social media, it is more important than ever before that it is intentional. Intention, means it should be purposeful – that you have given it some thought before you press the “post” button. “When you’re intentional, you can...
Most businesses are still marketing like it’s 1999, and some like it’s 1979. If that’s you, then I forgive you for today, but TOMORROW is a brand new day (not to mention a brand new year and a brand new decade) and every business must adapt to the new era of marketing...
You have most likely heard the phrase, “facts tell, but stories sell.” Never has there been a more important or appropriate time for this message. Content creation is critical. The social media marketplace is busy and loud. In order to have your products and/or...
Back in 1996, Bill Gates coined this famous phrase and it’s crazy to realize how intuitive he was back then. Well he’s right — the Internet has become a marketplace for content. In today’s digital world, social media, networking, and content writing all seem to be...
