Everything we do in our day-to-day lives involves storytelling, whether written or verbal. Throughout life, we learn to confide and share our stories with others, communicate effectively with colleagues via email, explain our issues to customer service, or craft the...
The occupation “writer” seems very elusive and romantic, and often ensues visions of writing in your pyjamas in remote places. And while those of us who are writers know that’s often not the case, there are a few telltale signs of those who are meant to be writer....
Let’s talk about writing effective marketing emails … It wasn’t all that long ago that email was regarded as “dead,” and that society should now make way for social media and other forms of marketing that were more flashy, instantaneous, and touted as more...
The concept of mindfulness and/or mindful writing, is all the rage these days, but what does it really mean? Becoming more mindful forces us to become more aware of the thoughts, feelings, and emotions we have on a day-to-day and moment-to-moment basis. When you tune...
As today’s online world continues to become more saturated with content than ever before, it’s important to create content that stands out from the pack aka meaningful content. Truth be told, there is so much poorly written junk out there that can sometimes make it...
Digital marketing, in comparison to traditional marketing, is one of your most important tools when trying to establish your business and/or brand. Whereas traditional marketing (such as billboards, print ads, or direct mail) are extremely costly and typically...
When it comes down to it, the concept of effective content writing is simple: to create clear and compelling content that helps persuade your consumer to make some type of decision. But while the concept is simple, sometimes execution can be complicated, as it...
Storytelling has many magical powers. It creates personal connection, community and helps clients to better understand your product or service. The “story” is why they purchase (in this case income properties) in the first place or why they keep coming back. Think of...
