What type of Content Creator are you? → Find out with THIS quiz.
Nowadays, it’s necessary to have successful content, no matter the type of business you run.
We live in a content-focused world, meaning your content needs to be top-notch, from your social media to your website.
On top of that, having performing content is vital as a business marketing strategy for several reasons. First, its conversion rates are about 6x higher than other digital marketing methods, and it even helps improve lead quality and quantity.
In addition, quality content is often more personal, meaning you can share stories to help build trust for your brand (this is a big deal).
Content marketing is a cost-effective way to increase your sales and build loyalty with your audience.
But what if you’re not a content expert? Hiring a content creator who can manage everything from coming up with content ideas to editing and posting to leveraging analytics becomes essential.
Here are four reasons why you should hire a content creator!
1. Cost Effectiveness
While some content agencies can cost a hefty amount, outsourcing your content creation can save you lots of time and money.
If you attempt to do all the content yourself when it’s not your forte, you put time and resources into learning tricks of the trade, understanding SEO and grammar, and more.
Unfortunately, this can result in spending money in the wrong places.
On the other hand, hiring a freelance content creator can be much more effective than hiring and managing someone in-house. This is because freelancers are self-sufficient and work hands-off for the most part, which allows you to focus on other areas of your business.
2. Content Optimized for the Web
When you hire an experienced content writer, you’re hiring someone who understands user experience, design, social media, SEO best practices and keywords, trending topics, etc.
This means that while you can help guide your content expert with the type of content you want them to write about, they will bring the experience and expertise to format it in a way that will lead to more;
- organic search impressions
- social media shares
- stronger engagement
- improved overall brand awareness
3. More Up-to-Date Content
Having a full-time content person means that they can ensure you always have consistent content across all of your platforms, from your website to social media channels.
Producing quality content takes time to research, create, and publish; depending on the medium, you should have multiple posts a week. So on top of your social media or keeping your website up-to-date and other areas of content creation, there’s lots to do!
Hiring a content creator can ensure that your content is timely and fresh.
4. Can Scale When Needed
Most people think of blogs when they think of content writing. Still, many elements are beyond that, such as videos, social media posts, podcasts, press releases, digital artwork, infographics, web design, and more.
But, when you start hiring a content creator, you likely won’t be looking at doing it all. You can start with essential content elements and then scale as needed (this is where most of my clients start). For example, start with blogs, emails or social media posts, and add additional formats as needed!
Have you worked with a content creator before? Better yet, what type of content creator are you? Take this Quiz to find out → Content Creator Quiz
Resources
What type of Content Creator are you? Take the Quiz! – 4 different types of creators, which one are you?
Email: catherine@catherinenikkel.com
Need help telling your story in your own voice? Let’s make it happen. Schedule a consultation with me here
Catherine Nikkel is a content creator, ghostwriter and the founder of Mindful Media. She specializes in helping CEOs, entrepreneurs and influencers create copy that engages and converts. Her work has appeared in Forbes, Huffington Post, Yahoo!, Authority Magazine, FemFounder and more.
