Harnessing the Power of Social Media

Social media is the most powerful tool for marketing your small business. People everywhere are increasing their online presence each day and spending more and more time scrolling and looking for interesting and engaging content. More than 3 billion people around the world have a social media account, and of that number, the majority of users have multiple accounts on a variety of different platforms. With an audience that large, who wouldn’t want to tap into that?! 

Social media is an inexpensive and fairly easy way to boost your recognition and help your business grow. In essence, social media sites are built for networking, a space where billions of people are truly interconnected. Tap into this and your business will reap the rewards.

Social media allows you to keep an eye out for your competitors in order to gauge what kind of content will benefit your brand most.

Increasing Brand Awareness

Social media is a great place to increase your brand awareness. By visiting your page, visitors should immediately be able to visually understand your brand’s style and whether it’s something they want to follow. By developing content that is consistent and on-brand, people will want to follow you, and you will build a business that is clear in its purpose and mission.

As I’m sure you are aware of personally, most social media users log on to their accounts multiple times a day. This means you have a valuable opportunity to stay on top of mind by posting status updates, photos, or stories to ensure that your business is getting noticed consistently. Make sure your posts are visually appealing and entertaining, and your followers will look forward to the content you provide.

Just like people want to invest in something more than just a product, people are loyal to social media accounts because they feel a level of connection with you that is unprecedented with traditional business models. By posting consistently on social media, your followers are looking to see proof that you are what your brand says it is. Be authentic — followers want to see who you are behind the screen and get a sense that you practice what you preach. While your content should be fine-tuned and professional, it should still reflect who you are.

Another amazing benefit to social media is the power of community. This means that your followers are your greatest asset. If they like what you post, they will (for free) like, share, repost, and comment on your content. The most powerful social media accounts are ones that are focused on community-building and interaction with the business and its members. People don’t want to feel bombarded with being “sold” a product, they want to feel like they are investing in a community of like-minded and interesting individuals, which will in turn, build your business.

By visiting your page, visitors should immediately be enthralled and interested. Through showcasing your personality and brand, connecting with others, and keeping an engaged community of followers, people will understand your business and want to be apart of it.

Growing your Business

Traditional advertising and marketing is expensive. Those costs add up, and especially if you’re just starting out, you likely won’t be able to afford an huge rollout or expensive campaign. Unlike traditional marketing, your reach via social media is global, and you have the opportunity to gain a global following. Social media has emerged as a free and influential marketing tool, and if you want to grow your business, mastering it is a must. Social media can grow your business affordably.

The better and more engaging your content is, the greater traffic you will receive on your website. No matter what you’re “selling”, social media can help you sell it. Listen to what your followers are saying and what they engage with most in order to tailor your content to fit the desires of your supporters.

Another important aspect if you’re looking to grow your business is understanding how to utilize the different social media platforms. Each one is different and also caters to different demographics, which is why none of them should be treated the same way. Research your demographic and figure out which social media platform best suits your business. If you’re mainly sharing videos, pictures, and written content, Instagram or Facebook are your best options. If you want visually appealing content and are keeping with a specific colour scheme or look, Instagram is a really great platform. Twitter on the other hand is much less visual but could be useful if you are looking to share short updates or links to blog posts. The list goes on, but using the right platforms is vital if you want your business to benefit in the long run.

Another important thing to pay attention to in order to grow your business is being aware of your competition. Social media allows you to keep an eye out for your competitors in order to gauge what kind of content will benefit your brand most. You can see what other content your followers are interacting with and tailor your future posts with that in mind.

Resources

Join The Storytellers Café – My free training community to help you create an impact through your story

Enrol in The 5-Day Content Experience – Learn how to repurpose your content like a pro…in 5 minutes a day!

Email: catherine@catherinenikkel.com

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