Feel like you are offering a great product or service but not getting the reach you desire?
You are not alone, with the boom of online products and services and rapidly changing social media platforms and marketing methods, it’s hard to keep up. Lucky for you, I’m going to share the secret to connecting with your audience in a very authentic and organic way.
It’s called business storytelling.
Business storytelling uses stories to relate to and engage with your audience, rather than sharing generic information or facts about your product or service. You see, people don’t want to just know what service you offer or what your product does, they want to feel connected to your brand and your story so that they feel like more than just a customer – they want to feel like their journey is connected with yours.
Business storytelling goes far beyond selling, it creates an opportunity to connect more deeply with other human beings.
This isn’t just about telling YOUR story – it’s about sharing stories of your clients or customers, sharing the inspiration behind a product or service, connecting with your audience emotionally, and being authentically you.
Why is business storytelling so important?
The bottom line is that stories connect us to our emotions and remind us of our basic needs, one of which is to feel connected with other people. The reality is that many of the things we do are to improve our connections with the world around us. Even self-improvement allows us to show up as the best version of ourselves and attract the people and the life we desire.
This is what makes people take action – whether you offer coaching services or skin care products. When people connect to your stories and your brand, they feel a sense of belonging – this creates loyal customers who will not only support your business but be excited to share what you do with the world.
Resources
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Email: catherine@catherinenikkel.com
Need help telling your story in your own voice? Let’s make it happen. Schedule a consultation with me here
Catherine Nikkel is a content creator, ghostwriter and the founder of Mindful Media. She specializes in helping CEOs, entrepreneurs and influencers create copy that engages and converts. Her work has appeared in Forbes, Huffington Post, Yahoo!, Authority Magazine, FemFounder and more.
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