Regardless of what kind of business you are in, storytelling is an essential aspect of relating with your clients and building community. We all have stories, but how do you tell a good story that is impactful and has a lasting impression on the reader? The short...
Storytelling is a great way to share your personality, expand the reach of your business and build community. So how can you create more compelling stories? Try a storytelling formula! A storytelling formula provides a high-level overview of information/ events that...
Many different aspects come with telling a story. Often the key components, or pillars of storytelling, depending on the content you are creating (e.g., book, social media post, etc.). Here are five essential pillars of storytelling that are important to consider no...
Let’s talk about top storytelling trends. In today’s day and age, effective marketing goes beyond selling a product or service to your customers. Instead, it’s all about how you’re able to capture your audience and keep them engaged so that you...
Storytelling (and telling the perfect story) is an innate part of our lives, whether in our personal lives or business. It has even become a widespread technique in marketing because of the power it can yield in cultivating relationships and building trust with...
Storytelling is an inevitable and natural aspect of our lives, yet telling the perfect story — an impactful story can be a whole different ball game. The understanding of it anyway. Of course, we all regale our friends and colleagues with various stories, but...
I’ve long been discussing the importance of storytelling, but it’s not just important on social media or if you’re a public speaker. Storytelling in business is essential, too. This is because stories can change how people think and feel about a...
Improving your storytelling is essential if you want to be an expert communicator. Whether it’s during a presentation, speech, one-on-one conversation, or written down, great storytellers know how to captivate their audience. We do storytelling every day —...
