Content marketing has become a necessary aspect of every brand’s marketing strategy, from the world’s most valuable brands to your local coffee shop. Content marketing is essential because it helps you cut through the noise and build customer loyalty. When you...
What type of Content Creator are you? → Find out with THIS quiz. Nowadays, it’s necessary to have successful content, no matter the type of business you run. We live in a content-focused world, meaning your content needs to be top-notch, from your social media...
Whether you are an avid reader or someone who gets your news and updates from social media, you have likely read content written by a ghostwriter. A ghostwriter is a professional writer who interprets and translates a set of ideas or experiences, on behalf of someone...
Content marketing has exploded in importance and popularity over the past few years, but what does it entail? Do I need a content calendar? At its core, content marketing focuses on creating, publishing, and sharing content online. Content marketing serves many...
Whenever you’re creating content, you want to focus on creating pieces that have meaning and serve a purpose. Always, always try to steer clear of releasing content just for the sake of it — over time, this will cheapen your brand and prevent your audience from...
Video Marketing Basics, With Tips On Using it to Your Advantage. If there is one digital trend that has taken over our digitized lives in the past few years, it’s video content. The written word has been overtaken by all things video. I mean, it does make a lot of...
Ever feel like you’re in a content rut, unable to come up with new and fresh content ideas? We all struggle with idea-making from time to time, but it can help to have some content prompts to help you draw upon new stories and ideas. Is it important to come up with...
No matter what your role is in the business world, it’s imperative to understand your customer so that you can tailor your communications accurately and precisely. However, your business won’t have just one type of customer that fits one profile —...
