A writing, storytelling and business blog to help you use your voice and make an impact in your creative work and life.
Storytelling and the Customer Experience
Whether you sell products or offer coaching services, storytelling is vital to creating an enjoyable customer experience. Just have a look at what companies like Spotify and Indigo are doing. The customer experience starts from the moment someone becomes aware of...
What You Should Know About AI-Assisted Writing
Artificial Intelligence (AI) assisted writing is taking the world by storm. Several platforms now exist that can sift through large amounts of data found in articles and on web pages and produce "original" written work for you. These programs can help with writing,...
5 Storytelling Trends for Social Media
Today, more and more brands, businesses, and influencers are embracing storytelling on social media. Social media storytelling involves using social media platforms (e.g., Facebook, Instagram, Tiktok, etc.) to tell stories directed towards a specific audience. Today,...
What Makes a Good Story?
We have all been exposed to stories - from the books, we read as kids to movies and theatre productions, we may have attended. I have many fond memories of the memorable characters, inciting action, and magical adventures that I was able to experience through story....
Visual Storytelling Trends & Examples: Pinterest & Instagram
You are likely already exposed to visual storytelling trends all around you. So from billboards to movie posters, let’s take a step back and consider how visual storytelling trends are being used on some of the applications you know and love, Pinterest and Instagram. ...
Visual Storytelling Trends: What is Visual Storytelling?
Storytelling trends are constantly evolving. As technology advances, we are being presented with opportunities to tell our stories in more unique and appealing ways. One of the hottest trends these days is visual storytelling. What is Visual Storytelling? Visual...
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USE YOUR VOICE.
MAKE AN IMPACT.
Catherine creates intentional, valuable and relatable content that gives a voice to entrepreneurs to attract their ideal clients while making an impact.
Storytelling and the Customer Experience
Whether you sell products or offer coaching services, storytelling is vital to creating an enjoyable customer experience. Just have a look at what companies like Spotify and Indigo are doing. The customer experience starts from the moment someone becomes aware of...
What You Should Know About AI-Assisted Writing
Artificial Intelligence (AI) assisted writing is taking the world by storm. Several platforms now exist that can sift through large amounts of data found in articles and on web pages and produce "original" written work for you. These programs can help with writing,...
5 Storytelling Trends for Social Media
Today, more and more brands, businesses, and influencers are embracing storytelling on social media. Social media storytelling involves using social media platforms (e.g., Facebook, Instagram, Tiktok, etc.) to tell stories directed towards a specific audience. Today,...
What Makes a Good Story?
We have all been exposed to stories - from the books, we read as kids to movies and theatre productions, we may have attended. I have many fond memories of the memorable characters, inciting action, and magical adventures that I was able to experience through story....
Visual Storytelling Trends & Examples: Pinterest & Instagram
You are likely already exposed to visual storytelling trends all around you. So from billboards to movie posters, let’s take a step back and consider how visual storytelling trends are being used on some of the applications you know and love, Pinterest and Instagram. ...
Visual Storytelling Trends: What is Visual Storytelling?
Storytelling trends are constantly evolving. As technology advances, we are being presented with opportunities to tell our stories in more unique and appealing ways. One of the hottest trends these days is visual storytelling. What is Visual Storytelling? Visual...