A writing, storytelling and business blog to help you use your voice and make an impact in your creative work and life.
The 4 P’s of Storytelling
Knowing how to tell a story effectively is a true gift, whether in life or business. The good news is you don’t have to be a natural-born storyteller to be good at it -- and a little help along the way is never a bad idea. This post will take you through the 4 P's of...
What Makes a Good Story?
Regardless of what kind of business you are in, storytelling is an essential aspect of relating with your clients and building community. We all have stories, but how do you tell a good story that is impactful and has a lasting impression on the reader? The short...
What is a Customer Persona?
Knowing your customer persona is essential to creating and building a successful brand. You want to know everything from their age, location, interests, motivations, relationship status, and more. While that may seem weird and borderline creepy initially, in reality,...
Fall Grounding Tips for Entrepreneurs
With the end of the year and the holiday season approaching, fall can be a hectic time for entrepreneurs. Maybe there are goals you haven’t quite met, an upcoming launch, or one that needs to be planned, or maybe you are already starting to think about next year....
What is a Storytelling Formula?
Storytelling is a great way to share your personality, expand the reach of your business and build community. So how can you create more compelling stories? Try a storytelling formula! A storytelling formula provides a high-level overview of information/ events that...
Five Pillars of Storytelling
Many different aspects come with telling a story. Often the key components, or pillars of storytelling, depending on the content you are creating (e.g., book, social media post, etc.). Here are five essential pillars of storytelling that are important to consider no...
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Catherine creates intentional, valuable and relatable content that gives a voice to entrepreneurs to attract their ideal clients while making an impact.
The 4 P’s of Storytelling
Knowing how to tell a story effectively is a true gift, whether in life or business. The good news is you don’t have to be a natural-born storyteller to be good at it -- and a little help along the way is never a bad idea. This post will take you through the 4 P's of...
What Makes a Good Story?
Regardless of what kind of business you are in, storytelling is an essential aspect of relating with your clients and building community. We all have stories, but how do you tell a good story that is impactful and has a lasting impression on the reader? The short...
What is a Customer Persona?
Knowing your customer persona is essential to creating and building a successful brand. You want to know everything from their age, location, interests, motivations, relationship status, and more. While that may seem weird and borderline creepy initially, in reality,...
Fall Grounding Tips for Entrepreneurs
With the end of the year and the holiday season approaching, fall can be a hectic time for entrepreneurs. Maybe there are goals you haven’t quite met, an upcoming launch, or one that needs to be planned, or maybe you are already starting to think about next year....
What is a Storytelling Formula?
Storytelling is a great way to share your personality, expand the reach of your business and build community. So how can you create more compelling stories? Try a storytelling formula! A storytelling formula provides a high-level overview of information/ events that...
Five Pillars of Storytelling
Many different aspects come with telling a story. Often the key components, or pillars of storytelling, depending on the content you are creating (e.g., book, social media post, etc.). Here are five essential pillars of storytelling that are important to consider no...