Best Digital Marketing Software for Small Businesses

The world of digital marketing software is highly saturated, with products that promise to transform, reshape, and improve everything from your businesses’ productivity to your advertising plan. 

But what products are worth it and which aren’t? That’s where this guide can help. The good news is many of the well-known and most useful tools start with free options so that you can test things out for yourself. Depending on your business model, certain tools will be a necessity and others may not be so much of a priority. 

However, no matter the industry you’re in, it’s important you have a digital marketing strategy to help you stand out from your competition. And if you’re building your business from the ground up, it can be extremely valuable to call in some reinforcements in the form of digital marketing softwares. These tools offer everything from simplifying your creatives to helping you analyze your most popular content.

Breakdown of some of the Best Digital Marketing Software

Best for Easy Graphic Design: Canva

Canva has been my go-to for many years now, and it really revolutionized graphic design. You don’t need to be an experienced designer or Adobe expert to understand Canva — they have thousands of different templates and design elements that you can adjust, layer, and filter to create the exact designs that match your brand aesthetic. Canva also has templates based on your specific creative — whether that’s an Instagram post, TikTok video, or Twitter banner.

They even offer a free account so that you don’t even have to spend one dollar on developing your creative. And, if you are looking to level up. your digital marketing software with Canva, opting into their paid accounts are well worth it too!

Best for Pre-Planning Social Media: Tailwind

When it comes to your social media strategy, it’s important you’re posting when your audience is online — which might mean your ideal times are Saturday morning or Thursday evening. If that’s the case, it can be onerous to remember to be online and have a post ready at those exact times. This is where tools like Tailwind come in, which enable you to schedule posts in advance.

On Monday morning when you’re working and in the zone, you can schedule all of your posts for that week to take the guess work out of it.

Best for Analysis: Google Analytics

Google Analytics can get complicated, and there are even courses out there to help you get certified in figuring it all out. However, at a macro level, it can provide super valuable insights about the users visiting your website and what content is most “sticky.”

On top of providing a detailed breakdown of the demographics of your users, Google Analytics can also help you determine things like:

• Where your visitors are coming from (organic search, referrals, ads, etc.)
• The number of visitors on your site in general as well as page by page
• How long visitors spend on your pages

And those are just to name a few! The best part is that Google Analytics is completely free — so you have no excuse not to use it!

Best for Email Marketing: AWeber

Despite what you may believe, email marketing is not dead! No matter your business, email marketing should definitely be a part of your strategy, and AWeber is a great tool to help save you time and frustration. 

The best part is it very affordable for those just starting out. They offer template builders, insights, landing pages, drip campaign design, and more. 

It can get cumbersome to manage your email list manually, so the fact that it can help you automate all of your emails can free up some of your time, enabling you to focus on other important aspects of your business. 

Best for Just Getting Started: Fiverr

Just in the process of starting your business and in need of a logo or other branded elements? Fiverr is your best bet.

Fiverr is a digital platform that offers services from freelancers at a range of costs to suit your budget. Looking for a logo but only have $50 to spend? Or maybe you want some video animation but don’t want to hire a large media studio? No matter your graphic design needs, Fiverr can really help you get started. 

One of the best things is that you can preview all of the freelancers first to get a feel for their unique talent and style. Then you can pick freelancers based on your budget since they have tons of affordable options. 

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At the end of the day, there is nothing wrong with seeking a little help from these digital marketing software tools — no one is a graphic designer, social media guru, and email marketing expert all in one. These tools are designed to help you get a leg up!

What tools have you found most valuable in building your business?

Email: catherine@catherinenikkel.com

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