Why Hire A Content Writer

Back in 1996, Bill Gates coined this famous phrase and it’s crazy to realize how intuitive he was back then. Well he’s right — the Internet has become a marketplace for content. In today’s digital world, social media, networking, and content writing all seem to be buzz words that indicate how important online written content is, especially in promoting your business.

You know what engaging content looks like — you’ve noticed it when you’re scrolling through social media and you see something that catches your eye. Whether it be a catchy slogan, quality photo, or interesting blog title, great content is something that draws you in. If it’s really good, you’ll likely follow the account and maybe even anticipate their next content. Now… don’t you want that for your business? Everyone wants good content, but not everyone has great content. If you’re not recognizing the power of this medium, then you are missing out on one of the most influential tools for your business.

Hiring a content writer is essential if you want to master the online aspect of your business. Here are the main reasons why you should hire a content writer today:

“Content is king.” – Bill Gates, 1996

Faster & More Reliable Content

One of the most important aspects of good content is creativity. Your content has to be interesting, engaging, and captivating enough that people want to keep coming back for more. Think of it like having the first sip of a really good coffee — you’re interest has piqued and you want more of it. Content writers know how to write consistently engaging content and know how to employ quotes, catchphrases, photos, and hashtags appropriately. Furthermore, the more entertaining, convincing, or inspiring your content is, the higher the chance that your visitors will not just stay on your page longer but also bookmark, save, and even share your content. The goal should be to continuously entice your followers, and a content writer can make that happen for you.

Greater Creativity

Most people aren’t naturally trained to write 5 posts a week, and thus it takes the average person a lot longer to find the time to come up with ideas as well as sit down and write it all out. Often, people who don’t use content writers end up releasing content sporadically, or go through dry spells where no content is released at all. Let’s face it — life is busy, and it can be really hard to keep up with writing content if you’re not used to it. Most people end up falling behind — but when you think about it, that time falling behind allows your competitors to catch up to you or get ahead. Just like you’re a pro at what you do, content writers are masters of their craft. By hiring a content writer, you are ensuring that your content will be ready on time, whenever you need it. 

Search Engine Optimization

Another online buzz term, SEO is confusing if you don’t know what it is or how to do it. However, it’s a necessary and important aspect of ensuring that your content gets seen. Content writers are pros at SEO, Google Analytics, and troubleshooting problems that inevitably arise with online blogs and social media. It’s one thing to have great content, but it’s pointless if no one is seeing it. A content writer knows how to increase your visibility in order to gain more traffic in your online business, which will benefit tenfold in the long run. 

Quality Content

It’s your reputation on the line, and you want to make sure the work that is created under your name is well-written and knowledgeable. You want it to sound like you know what you’re talking about and not like you’re an amateur just starting out (even if you are). If people can’t understand your message or what you’re trying to say, then your content is useless. Professional writers aren’t just good writers but they know how to get results — they are also skilled researchers and powerful communicators that can help you break away from the tunnel vision you might currently have. A content writer knows how to align content with the goals of your company, understand what your followers want to hear, address specific markets, and create engaging content that will spark conversation. 

An Alternative Perspective

As the creator and founder of your business, you are likely too close to it, meaning that because you know the ins and outs of your brand, it’s clear to you. Content writers, like your readers, are an outside perspective that can truly evaluate your message and effectively communicate it to your followers. Content writers are pros at turning your story into content that is clear and understandable for the average reader. This will help broaden your audience and appeal to a wider range of people. They are experts on how to take your biz to the next level.

Gives You More Free Time

By passing the writing baton to someone else, you can focus on all the other super important aspects of your business that also need tending to. And now that you’re not spending hours on end trying to rack your brain for creative ideas or editing content non-stop, you will instead have more time to do what you love. Outsource content writing and save time so that you can focus on the things that really need your attention.

Hire a content writer and master the online facets of your business. Your content is a direct reflection of your business, and with your name at the top, it’s your image that’s on the line. When it comes to content writing, it truly pays to get it right. 

Resources

Join The Storytellers Café – My free training community to help you create an impact through your story

Enrol in The 5-Day Content Experience – Learn how to repurpose your content like a pro…in 5 minutes a day!

Email: catherine@catherinenikkel.com

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