Storytelling is an intrinsic part of our humanity. Stories shape us, they define us, and they help us connect to one another. A good story has always been a part of successful marketing campaigns, right? However, they have never been more important than right here and...
If you have young children around, you’ve likely played a couple of rounds of, “This or That” (or 500 rounds). It can be quite a funny game! For today’s storytelling version, I’m going to share some of my tried and true tips for successful content marketing – more of...
You’ve worked with a brand strategist to create a logo you love, you’ve read all the books on branding for your small business, and you have established an action plan for the next 30 days… you want to build your brand but … NOW WHAT? As a Content and Ghost...
If you’re a small business owner or an entrepreneur in 2020 and you’re not using storytelling in your online content, then you need to start – and you need to start now and, who is the hero of your story anyway? Seriously though … The power of storytelling to market a...
Did your mother ever tell you to, “watch your tone?” And I’m sure we’ve all been either on the receiving or the sending end of a misconceived text message or email. Awkward, am I right? When it comes to discussing TONE, we’re talking about the feeling or the...
One of the simplest solutions if you are looking to improve your storytelling skills is … Read More Books. And by books, I don’t just mean of the non-fiction, personal growth genre – I mean good, old-fashioned FICTION. And by storytelling, I don’t just mean your...
Things are changing quickly in the online space of sales and marketing. What “worked” in 2019, isn’t working anymore, and it is more important than ever before to share over sell. We all know that people use social media predominantly because they are looking to be...
About 7 months ago, I was scrolling through Facebook and ended up watching a TON of Facebook Stories. Truthfully, this is something I never really did beyond the first handful of people I knew. (until I realized how powerful they can be). This day however, Green Eggs...
