You may be familiar with TOMS for their well-known Alpargata line, a canvas shoe designed based on a traditional form of Argentinian footwear. However, the company has since expanded to produce boots, hats, clothing, and accessories. While the company has had its...
I recently shared some of the amazing ways that Airbnb uses storytelling to sell. I find examples such an effective way to learn and be inspired, so I want to give you more! In this post, I am going to dive into another big brand that not only uses storytelling to...
By now I’m sure I sound like a broken record when I tell you how important storytelling is for your business. It is the glue that connects you with your customers and if you are not using it, you are missing out on one of the most organic and authentic branding hacks...
You likely consume more stories each day than you realize – communicating with others, scrolling social media, or listening to your favourite podcast are just a few examples of ways we take in so many stories daily. Over the past few years, the digital revolution has...
Business storytelling is an essential tool to help set you apart from all other products and services on the market. And, I’m often asked (and there is never a wrong question) about business storytelling examples. Sometimes the best way to learn is to draw...
Business storytelling is essential, especially today when there are many products, brands and services to choose from. Storytelling can help make your brand memorable to your customers now and into the future. Stories were meant to be shared, so when you...
Feel like you are offering a great product or service but not getting the reach you desire? You are not alone, with the boom of online products and services and rapidly changing social media platforms and marketing methods, it’s hard to keep up. Lucky for you, I’m...
Knowing how to tell a story effectively is a true gift, whether in life or business. The good news is you don’t have to be a natural-born storyteller to be good at it — and a little help along the way is never a bad idea. This post will take you through the 4...
