5 Storytelling Trends for Social Media

5 Storytelling Trends for Social Media

Today, more and more brands, businesses, and influencers are embracing storytelling on social media. Social media storytelling involves using social media platforms (e.g., Facebook, Instagram, Tiktok, etc.) to tell stories directed towards a specific audience. Today,...
What Makes a Good Story?

What Makes a Good Story?

We have all been exposed to stories – from the books, we read as kids to movies and theatre productions, we may have attended. I have many fond memories of the memorable characters, inciting action, and magical adventures that I was able to experience through...
Visual Storytelling Trends & Examples: Pinterest & Instagram

Visual Storytelling Trends & Examples: Pinterest & Instagram

You are likely already exposed to visual storytelling trends all around you. So from billboards to movie posters, let’s take a step back and consider how visual storytelling trends are being used on some of the applications you know and love, Pinterest and Instagram. ...
Visual Storytelling Trends: What is Visual Storytelling?

Visual Storytelling Trends: What is Visual Storytelling?

Storytelling trends are constantly evolving. As technology advances, we are being presented with opportunities to tell our stories in more unique and appealing ways. One of the hottest trends these days is visual storytelling.  What is Visual Storytelling? Visual...
Storytelling that Sells Part 4: Indigo

Storytelling that Sells Part 4: Indigo

There are great examples of storytelling all around you – in fact, the next time you go to your favourite store, open up a promotional email or listen to a podcast, take a moment to reflect on how stories are being shared with you. Today we will dive into storytelling...
Data-Driven Storytelling with Spotify

Data-Driven Storytelling with Spotify

If you use social media, you have likely seen people share their “Spotify Wrapped” – your musical year in review based on the songs you listened to.  I enjoy seeing my ridiculous compilation of top songs from 2022 all organized into a playlist that makes...
How to Craft Your Founder’s Story

How to Craft Your Founder’s Story

Your founder’s story is the story that shares the origin behind your product, service, business, or brand. It is your unique story. This is one of the most important stories you will share in your business because it gives people a sense of your values and purpose and...
4 Storytelling Trends for 2023

4 Storytelling Trends for 2023

You are likely wondering what’s next for storytelling trends for 2023 (and beyond!)  One thing is for sure – storytelling is here to stay and will likely evolve in the upcoming year. So, buckle up and get ready to keep sharing your stories!  Storytelling...
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