A writing, storytelling and business blog to help you use your voice and make an impact in your creative work and life.
How To Use Stories To Create Community
By now you may know that I am a huge proponent of storytelling for small business. Heck, I am in favour of storytelling for large business and for personal growth as well. I'm even a bigger fan of using stories to create community. I see its incredible value for...
5 Key Elements Of A Great Story | Storytelling
Storytelling is an intrinsic part of our humanity. Stories shape us, they define us, and they help us connect to one another. A good story has always been a part of successful marketing campaigns, right? However, they have never been more important than right here and...
How To Write A STRONG Call To Action
And, a strong call to action (CTA) …that delivers results! I get this question a lot – “Catherine, I know what I want to say in my Call To Action, but I don’t know HOW to say it. Can you please help?” So I wanted to take a few minutes to break it down for you…...
The Storyteller’s Version of THIS or THAT
If you have young children around, you’ve likely played a couple of rounds of, “This or That” (or 500 rounds). It can be quite a funny game! For today’s storytelling version, I’m going to share some of my tried and true tips for successful content marketing – more of...
How To Build Your Brand Through Storytelling
You’ve worked with a brand strategist to create a logo you love, you’ve read all the books on branding for your small business, and you have established an action plan for the next 30 days… you want to build your brand but ... NOW WHAT? As a Content and Ghost Writer,...
Who’s The HERO Of Your Story?
If you’re a small business owner or an entrepreneur in 2020 and you’re not using storytelling in your online content, then you need to start – and you need to start now and, who is the hero of your story anyway? Seriously though … The power of storytelling to market a...
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USE YOUR VOICE.
MAKE AN IMPACT.
Catherine creates intentional, valuable and relatable content that gives a voice to entrepreneurs to attract their ideal clients while making an impact.
How To Use Stories To Create Community
By now you may know that I am a huge proponent of storytelling for small business. Heck, I am in favour of storytelling for large business and for personal growth as well. I'm even a bigger fan of using stories to create community. I see its incredible value for...
5 Key Elements Of A Great Story | Storytelling
Storytelling is an intrinsic part of our humanity. Stories shape us, they define us, and they help us connect to one another. A good story has always been a part of successful marketing campaigns, right? However, they have never been more important than right here and...
How To Write A STRONG Call To Action
And, a strong call to action (CTA) …that delivers results! I get this question a lot – “Catherine, I know what I want to say in my Call To Action, but I don’t know HOW to say it. Can you please help?” So I wanted to take a few minutes to break it down for you…...
The Storyteller’s Version of THIS or THAT
If you have young children around, you’ve likely played a couple of rounds of, “This or That” (or 500 rounds). It can be quite a funny game! For today’s storytelling version, I’m going to share some of my tried and true tips for successful content marketing – more of...
How To Build Your Brand Through Storytelling
You’ve worked with a brand strategist to create a logo you love, you’ve read all the books on branding for your small business, and you have established an action plan for the next 30 days… you want to build your brand but ... NOW WHAT? As a Content and Ghost Writer,...
Who’s The HERO Of Your Story?
If you’re a small business owner or an entrepreneur in 2020 and you’re not using storytelling in your online content, then you need to start – and you need to start now and, who is the hero of your story anyway? Seriously though … The power of storytelling to market a...