It’s no secret — the rise of YouTube, TikTok, and more recently Instagram Reels has truly revolutionized the way we consume our content. (are you harnessing the power of video content?!)
They say a picture tells a thousands words, but with video you can really tell a story — even in just a matter of seconds. You could share a thousand photos, but in this day and age, video content will be the driver that connects you to your audience and draws them in.
The good news is that the biggest social media platforms (Instagram, TikTok, etc.) are continuously developing tools that make it easier for you to create, edit, and upload video content. Plus, if you’re trying to reach Gen Z (which is one of the largest demographics), you have to start prioritizing video content. And while there are constantly an increasing number of ways to create and share videos, the reasons behind its importance largely remain the same.
5 reasons you should be Creating More Video Content
1. Best Tool for Teaching
How much can you really learn from a static image with a caption? For us visual learners out there, video is a quick and easy way to learn something. Video allows consumers to see your process — whether that’s a makeup tutorial, cooking how-to, or simply laying out some best practices of your industry — video allows them to experience something and take something away from you in a way that photos simply don’t have the power to instigate.
2. Helps Build Real Connections
With video, you are letting people into your world and giving them a behind-the-scenes look at your brand, which is invaluable to your business. By showing consumers who you are and what your brand is about, it helps build authenticity, trust, and ultimately long-lasting connections.
Depending on your messaging, you can convey a distinct voice — maybe that’s lighthearted and sarcastic, or down-to-earth or environmentally conscious. No matter your voice, video content helps you build those genuine connections.
3. The ROI and SEO is Unmatched
One of the biggest benefits of video is the return on investment. While traditional video was not particularly time or cost effective, nowadays video is easier than ever to create. According to a survey from Wyzowl, 87% of video marketers say video, in general, gives them a good return on their investment.
Plus, videos are amazing for SEO, so the more video content you create, the greater the reach you will have. Google, along with many of the most popular social media channels, favour video, meaning that the algorithms will prioritize your video content over photos.
That alone is a great reason to harness the power of video content …. isn’t it?
4. They’re Becoming Easier to Create
Traditionally, video content was created by in-house experts at digital agencies — which was not only expensive but also time consuming. In today’s world, anyone — yes, anyone — can utilize the tools on Instagram, TikTok, or YouTube to create and edit videos that represent your brand’s unique voice.
Plus, less edited and more informal content is all the rage, so don’t feel like your videos have to look professional. Focus on telling your story and connecting with your followers.
Ultimately, video is extremely powerful. Whether your business goals are to boost sales, expand into a different demographic, or simply gain more followers, video will be instrumental in helping you reach those goals.
Resources
Join The Storytellers Café – My free training community to help you create an impact through your story
Enrol in The 5-Day Content Experience – Learn how to repurpose your content like a pro…in 5 minutes a day!
Email: catherine@catherinenikkel.com
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