Congratulations!
Based on your responses, you’re an…end .
Innovative Content Creator
You’re an assertive, decisive leader who has no problem taking action on content ideas and always has the end results in mind
(Your audience loves you for bold and innovative ideas.)
🎉Congratulations!
Based on your responses you’re an…
Innovative
Content Creator
You’re an assertive decisive leader who has no problem taking action on content ideas and always has the end results in mind.
(Your audience loves you for bold and innovative ideas.)
Keep Scrolling to learn how to Add Your Personality into your Content
Keep Scrolling to learn how to
Add Your Personality
into your Content
More about Innovative Content Creators:
→ A confident, straightforward mentor who encourages your audience to engage with opinions, challenging ideas and thought-provoking conversations
→ People are amazed at your knowledge, experience and achievements — you’re a goal getter and true inspiration!
→ Your audience trusts you. (Kudos, in the online game this is the biggest currency.)
→ With your strong presence and leadership qualities, you’re already igniting motivation in the people in your community
⬆️ Use all of these innovative traits to your content creation advantage to maximize your profit and impact in the world.
More about Influential Content Creators:
→ A confident, straightforward mentor who encourages your audience to engage with opinions, challenging ideas and thought-provoking conversations
→ People are amazed at your knowledge, experience and achievements — you’re a goal getter and true inspiration!
→ Your audience trusts you. (Kudos, in the online game this is the biggest currency.)
→ With your strong presence and leadership qualities, you’re already igniting motivation in the people in your community
⬆️ Use all of these innovative traits to your content creation advantage to maximize your profit and impact in the world.
As an Innovative Content Creator, you’re gifted at providing actionable advice and solutions, and clear next steps for your audience.
You’re an ambitious, practical and instinctive person. Driven by results, you’re always moving forward and putting your energy toward activities that will help you reach your goals.
Your wisdom and big-picture thinking render very smoothly into your content: social, emails, articles, blogs, tutorials, webinars, speaking gigs and videos. (Hello, thought leader)
Then just look at your comment and replies! 👀
You’re really good at fostering lively discussions and debates, even in the comment section. This communication gift creates a sense of community, sharing of perspectives, and deepens relationships. Especially when it’s an interactive session, like a live webinar, Q&A or feedback session, your direct communication skills win your audience over. They see you as a forward-thinking, respected expert in your industry.
When it comes to content, your action-oriented attitude pays off. You make quick, efficient decisions. It doesn’t take you days, weeks or months to execute. If you have an idea, the ring light is on, the record status is live, the fingers are typing, you’re already doing it and posting it.
(BTW, the rest of us are envious of your ability to be so spontaneous and self-assured.)
Your content tends to focus on straight-to the-point advice and tangible results. You avoid unnecessary fluff. (So let’s talk about your results the right way in your business content. I got you, keep reading.)
Being bold is your super power. It’s kind of a big deal in the online space when so many show up with unoriginal ideas, overplayed messages and same Canva templates. You’re already strong personal brand because you stand out in the sea of samesies. Bravo!
With your innate drive to learn, grow and share — you’ll inspire, motivate and influence your industry and make an impact on this world.
Plain and simple: Your followers and friends are motivated by you. 🧲
On the flip side, innovative personalities struggle with:
- Over-controlling
- Making mistakes
- Patience
- Granular thinking & details
- Being vulnerable
- Showing empathy
And that’s ok, we aren’t meant to be perfect. You’re far too productive and likable for others to hold it against you.
Your ability to show your flaws is a trump card you’re already playing.
I’ve ghostwritten content for innovative clients like you,
here’s the faux pas you’re probably making with your content:
❌ Innovative personalities can talk too much about themselves❌
(I know you of all quiz results will appreciate my directness here)
Keep scrolling — I’ve got your back so this doesn’t happen.
As an Innovative Content Creator, you’re gifted at providing actionable advice and solutions, and clear next steps for your audience.
You’re an ambitious, practical and instinctive person. Driven by results, you’re always moving forward and putting your energy toward activities that will help you reach your goals.
Your wisdom and big-picture thinking render very smoothly into your content: social, emails, articles, blogs, tutorials, webinars, speaking gigs and videos. (Hello, thought leader)
Then just look at your comment and replies! 👀
You’re really good at fostering lively discussions and debates, even in the comment section. This communication gift creates a sense of community, sharing of perspectives, and deepens relationships. Especially when it’s an interactive session, like a live webinar, Q&A or feedback session, your direct communication skills win your audience over. They see you as a forward-thinking, respected expert in your industry.
When it comes to content, your action-oriented attitude pays off. You make quick, efficient decisions. It doesn’t take you days, weeks or months to execute. If you have an idea, the ring light is on, the record status is live, the fingers are typing, you’re already doing it and posting it.
(BTW, the rest of us are envious of your ability to be so spontaneous and self-assured.)
Your content tends to focus on straight-to the-point advice and tangible results. You avoid unnecessary fluff. (So let’s talk about your results the right way in your business content. I got you, keep reading.)
Being bold is your super power. It’s kind of a big deal in the online space when so many show up with unoriginal ideas, overplayed messages and same Canva templates. You’re already strong personal brand because you stand out in the sea of samesies. Bravo!
With your innate drive to learn, grow and share — you’ll inspire, motivate and influence your industry and make an impact on this world.
Plain and simple:
🧲 Your followers and friends are motivated by you. 🧲
On the flip side, innovative personalities struggle with:
- Over-controlling
- Making mistakes
- Patience
- Granular thinking & details
- Being vulnerable
- Showing empathy
And that’s ok, we aren’t meant to be perfect. You’re far too productive and likable for others to hold it against you.
Your ability to show your flaws is a trump card you’re already playing.
✍️
I’ve ghostwritten content for influential clients like you, here’s the faux pas you’re probably making with your content:
❌ Innovative personalities can talk too much about themselves❌
(I know you of all quiz results will appreciate my directness here.)
Keep scrolling — I’ve got your back so this doesn’t happen.
Your quiz results are living proof that you’re an innovative leader.
But does your content
demonstrate this?
Your quiz results are living proof that you’re an innovative leader.
But does your content demonstrate this?
But growing an impactful following and creating content that actually converts can make you feel like Cousin Greg on Succession…
But growing an impactful following and creating content that actually converts can make you feel like Cousin Greg on Succession…
✅ A little awkward, nervous, and out of place.
Heck, it can even make you feel doubtful and unsure of what you’re doing.
(But he’s definitely smarter than he looks)
Every time you sit down to write your content, you may be:
Overthinking
Because you’re focused on precision, accuracy and the end game, you overthink what to write in your emails, blogs, and social media posts.
Should I disclose this?
You really don’t know how to include yourself into your own messaging and be more vulnerable + emotional.
So other than concrete facts, whats should you write in your emails, blogs, scripts, and social media posts?
Once you hit ‘schedule’, you’re wondering:
Does it make sense? Was this right? Is this good enough? What was I missing? Should I have shared this? How could I do better?
Questioning
How to bridge the gap between sharing objective and helpful information and getting someone to actually buy.
Is there a better way to post content that’ll move your audience to take action without overwhelming them with a firehose of content and excessive details?
How do I stop spouting facts and actually get conversions?
What and how to post content that’ll move your audience to take action without being annoying and spammy with another “BUY THIS” call to action? You’re doubting your conversion abilities so you push it off or end up “just winging it.”
Tired
Because you’re saying the same thing over and over. Plus it feels like you’re constantly talking AT people and always talking about yourself. You’re racking your brain on how to make your content less of a “you” show but also demonstrate your passion and credibility.
Scared
Of wasting time. Not getting sales. That all this content writing will fall flat with minimal engagement and be a complete waste of your effort. Maybe even result in unfollows and unsubscribes.
Will anyone buy?
Will anyone even notice?
I GET IT. My most successful clients get stuck here too.
Business requires you to dish out a steady stream of content to attract new eyeballs and nurture the ones already in your world.
It’s completely normal to feel overwhelmed and second-guessing yourself when trying to create content that your audience will actually LOVE and then HIT BUY from.
Most innovative personalities, like you, are really good at adding their personality, opinions, and real-life experiences in their content.
But then your deep-seated fear is: Will it work?
You’ve got high expectations and high standards. You want your content to pay off.
It’s uncomfortable to think you could lose control or face criticism. (Especially if negative feedback undermines your authority and expertise.)
But here’s the thing, if you’re scared people are judging, even if it’s buried deep inside and not something you share outwardly, you’ll never try, test or find out what works.
(You’ll also never go viral or reach the audience you can truly help.)
Ultimately, you lose your chances left and right to connect deeply with your audience.
👎 Which means you’re losing revenue.
I don’t want that for you. We both know the importance of creating content that’ll position your business as a best-fit solution.
AND…
You’ll be able to sell your product or service with confidence.
I can help you with a tried-and-true way to create better content, but first …
Drop this FOMO right now ⬇️
A perfectly organized Content Calendar alone is NOT going to save your tanking engagement or let you off the hook with creating content.
Nope.
I know, as an innovative type, you love being organized and in control. It’s nice to have predictable, steady content publishing for the hard-to-please algorithm.
✅ But these prompts and the posts need to serve your business.
Mostly they’re too generic and impersonal. Copying exactly what others have done too. Turning into posting just to post. (Not your thing anyway)
Good news! With your innovative personality, it’s really easy for you to think on your feet, problem solve and be more spontaneous with your content, especially compared to the other quiz results.
You can easily deviate from the plan and create converting content on the fly. You just need a proven framework to make sure it’s the right piece of content with all the essential ingredients (including empathy, the thing you lack) to move your audience forward.
This will make any curated prompt or “winging it” idea get results.
Pay attention here, especially since you tend to share the tangible action items and listicles of things to do…
But the truth is your audience is hungry for YOU in content.
The best place to start? With you and your business!
I bet there are a ton of stories you’re sitting on that you should be sharing as story-based content.
(Yes for real, because you’re a magnetic motivating leader, remember?!)
Keep scrolling, I’ll show you how to do this… but you’re probably making this one engagement-killing and profit-inhibiting mistake…
Drop this FOMO right now ⬇️
A perfectly organized Content Calendar alone is NOT going to save your tanking engagement or let you off the hook with creating content.
Nope.
I know, as an innovative type, you love being organized and in control. It’s nice to have predictable, steady content publishing for the hard-to-please algorithm.
✅ But these prompts and the posts need to serve your business.
Mostly they’re too generic and impersonal. Copying exactly what others have done too. Turning into posting just to post. (Not your thing anyway)
Good news! With your innovative personality, it’s really easy for you to think on your feet, problem solve and be more spontaneous with your content, especially compared to the other quiz results.
You can easily deviate from the plan and create converting content on the fly. You just need a proven framework to make sure it’s the right piece of content with all the essential ingredients (including empathy, the thing you lack) to move your audience forward.
This will make any curated prompt or “winging it” idea get results.
Pay attention here, especially since you tend to share the tangible action items and listicles of things to do…
But the truth is your audience is hungry for YOU in content.
The best place to start? With you and your business!
I bet there are a ton of stories you’re sitting on that you should be sharing as story-based content.
(Yes for real, because you’re a magnetic influential leader, remember?!)
Keep scrolling, I’ll show you how to do this… but you’re probably making this one engagement-killing and profit-inhibiting mistake…
here’s your
“Innovative” Content Strategy
that works for for social sellers, UGC creators, Etsy shop owners, coaches and course creators
Neil Gaiman is correct;
your stories are your secret weapons to more sales!
No one else, no competitor, no assistant or ‘Greglet’, and no AI Robot can tell your stories.
Here’s why your content needs to be story-based to make more sales:
Stories make you stand out from the competition
→ The human mind is approximately 22 times more likely to remember facts when presented in story form.
When presented with statistics, people only remember 5% to 10% of the information.
However, they remember 65–70% of a story when they hear it. **According to Cognitive psychologist Jerome Bruner
In a busy, noisy, cluttered digital world, when we’re hit with up to 10,000 ads a day, a story will stand out.
Stories are more persuasive than facts and figures
→ Storytelling can boost conversion rates by 30% **According to Search Engine Watch
→ Stories increase perceived value so consumers will pay more for products that have a story in a product description **According to a Study by Origin/Hill Holliday
Stories Create Emotions, Emotions Sell
→ 95% of our purchasing decisions are emotional ** According to Harvard Business School professor Gerald Zaltman
This is what makes stories so powerful.
Stories make it easier for people to relate to your content and create emotional connections. It’s the fastest way to boost your Know, Like, and Trust Factor and speed up a buying process.
Want your brand to be memorable?
Want your clients to take action?
Dreaming to have a bigger impact?
✍️🎙📲
Tell more stories in your content
Want your brand to be memorable?
Want your clients to take action?
Dreaming to have a bigger impact?
✍️🎙📲
Tell more stories in your content
Use stories in your:
-
-
- Emails
- Blogs
- Short-form video
- Social media captions
- Presentations
- Speaking Gigs
- Case Studies
- Scripts
- Landing Pages
- Pitches
- Sales Calls
-
What kind of businesses need stories?
Every single business. Especially personal brands, network marketing, makers and creatives, coaches, and service providers.
The best marketers sell with stories.
Just look at the top brands, coaches, and influencers in your space. The ones who are really killing it.
Stories work.
When my Keto-influencer client Amy finally started telling stories, her business blew up…
Her Facebook group went from 9k to 190k 😱
Amy realized that she didn’t need a rags-to-riches or a wild once-in-a-lifetime story to relate to her audience.
Instead, she created a brand where people got to know her personally through the story-based content she created.
Her confessional story about craving Dr. Pepper and Oreos was a hit. She attracted her ideal clients in droves because she was completely herself.
Now she has helped over 180,000 people lose weight and feel better through Keto.
✅ Talk about income and impact.
Most innovative personalities, like you, are actually good at telling stories…
Just not always in a way that actually converts and makes money.
(Don’t worry, I have a storytelling framework that I can teach you!)
Who’s the storytelling expert behind this quiz?
Hi, I’m Catherine Nikkel
Hi, I’m Catherine Nikkel
Social work gave me the edge in storytelling. But, at the heart of it all, it’s the ability to understand and relate to people and drive empathy and emotional connection.
This is what makes my story-driven content so powerful for my clients.
- Forbes
- Huffington Post
- Yahoo!
- Buffer
- Authority Magazine
- Thrive Global, and more.
When I’m not working, you can find me spending time with Beta, my fun-loving yellow lab, who loves to snore on my lap while I drink my second cup of black coffee every morning.
Founder of the The T.R.U.E. Storytelling Framework™
Catherine is a masterful storyteller.
“I have used Catherine in both helping build my personal brand online as well as my company, and she’s continuously spot on. I can personally guarantee you that you won’t be disappointed if you use any of her team’s services.
She is not only my favorite vendor; she has become a close personal friend.”
— Ryan M Anderson, CEO
Catherine’s storytelling framework really works.
“Catherine has produced dozens and dozens of HIGH-QUALITY blog posts for our audience that are very specific and cater to their exact needs. She’s BRILLIANT when it comes to writing!”
— Brian Fryer, Social Media Coach
The #1 question I get as a booked-out ghostwriter:
How do I tell stories that convert?
We need this frame of reference and a few key data points…
First, here’s how to tell if your stories are actually working
It’s easy to get stuck in the hamster wheel of content creation and feel like you’re pumping out content daily.
We’re so focused on the next to-do item that we forget to take inventory of what we’ve already created.
Is it actually moving the needle?
Go look at your results + analytics + replies, and take note if it’s actually working.
Here are telltale signs…
The #1 question I get as a booked-out ghostwriter:
How do I tell stories that convert?
We need this frame of reference and a few key data points…
First, here’s how to tell if your stories are actually working
It’s easy to get stuck in the hamster wheel of content creation and feel like you’re pumping out content daily.
We’re so focused on the next to-do item that we forget to take inventory of what we’ve already created.
Is it actually moving the needle?
Go look at your results + analytics + replies, and take note if it’s actually working.
Here are telltale signs…
❌ STORY CONTENT NOT CONVERTING
Your audience growth is stagnant
Your engagement is minimal and lower than industry standards
You get comments & replies like:
“Good for you”
“You’re so lucky”
“Congrats”
“Way to go.”
You have low shares and saves on your content.
You are not getting sales + signups.
✅ STORY CONTENT CONVERTING
Your audience is growing
Your engagement is above industry standards
You get comments & replies like:
“This is amazing!”
“I need that.”
“That’s cool, how can I be a part of this?”
“How can I learn this?”
Your audience shares and saves your content + refers you.
You witness upticks in sales and signups when you post.💰
here’s how to tell…
if your STORY CONTENT is
❌ NOT CONVERTING
→ Your audience growth is stagnant
→ Your engagement is minimal and lower than industry standards
→ You get comments & replies like:
“Good for you”
“You’re so lucky”
“Congrats”
“Way to go.”
→ You have low shares and saves on your content.
→You are not getting sales + signups.
here’s how to tell…
if your STORY CONTENT is
✅ CONVERTING
Your audience is growing
Your engagement is above industry standards
You get comments & replies like:
“This is amazing!”
“I need that.”
“That’s cool, how can I be a part of this?”
“How can I learn this?”
Your audience shares and saves your content + refers you.
You witness upticks in sales and signups when you post.💰
My #1 Story Fix for Innovative Content Creators
The good news for driven personas like you, you’re already past the head trash of putting yourself out there. You get it.
You’re not afraid to post or share what’s worked for you. (Big high fives from me!) You’re way ahead of the pack and you’re seeing some success in your audience growth…. Just not in the sales department
But the biggest problem of creating profitable content is: it’s not relatable. That’s because it’s centered around YOU. (This is no surprise right? You’re ballsy and not afraid to share!)
You’ve become the hero and you’re sharing all of YOUR emotions.
Here’s the issue with you being the center of the story:
When you tell stories that say “look at me” … your audience just can’t relate. They don’t connect on a deep emotional level.
Remember – people buy based on emotions. See how it’s all related?
As a small business owner or social seller, you have to put your PEOPLE at the center of the story.
Instead of you being the hero, become the guide. Let your people become the hero.
📣Tell more transformational stories.
→ Showcase your team or clients. Highlight their wins.
→ Show off the collaborations.
→ Demonstrate your leadership from behind the scenes and indirectly.
You can actually take a play from wide-eyed Cousin Greg in HBO’s Succession. His bumbly, awkward character is doing something right when the other main characters are not relatable.
He’s the only family member in the show with any kind of moral compass. He’s not in the affluent 1%… at least not yet. He goes through experiences many of us have been through. Being like the outsider, saying the wrong things, getting tasked with work he doesn’t want to do, and being treated poorly.
We find ourselves liking Greg, cheering for Greg and … not liking that he’s become a verb “gregging”
Let me help you up your *relatable Greg factor* in your own stories,
My #1 Story Fix for Innovative Content Creators
The good news for magnetic personas like you, you’re already past the head trash of putting yourself out there. You get it.
You’re not afraid to post or share what’s worked for you. (Big high fives from me!) You’re way ahead of the pack and you’re seeing some success in your audience growth…. Just not in the sales department
But the biggest problem of creating profitable content is: it’s not relatable. That’s because it’s centered around YOU. (This is no surprise, right? You’re ballsy and not afraid to share!)
You’ve become the hero and you’re sharing all of YOUR emotions.
Here’s the issue with you being the center of the story:
When you tell stories that say “look at me” … your audience just can’t relate. They don’t connect on a deep emotional level.
Remember – people buy based on emotions.
See how it’s all related?
As a small business owner or social seller, you have to put your PEOPLE at the center of the story.
Instead of you being the hero, become the guide. Let your people become the hero.
📣Tell more transformational stories.
→ Showcase your team or clients. Highlight their wins.
→ Show off the collaborations.
→ Demonstrate your leadership from behind the scenes and indirectly.
You can actually take a play from wide-eyed Cousin Greg in HBO’s Succession. His bumbly, awkward character is doing something right when the other main characters are not relatable.
He’s the only family member in the show with any kind of moral compass. He’s not in the affluent 1%… at least not yet.
He goes through experiences many of us have been through. Being like the outsider, saying the wrong things, getting tasked with work he doesn’t want to do, and being treated poorly.
We find ourselves liking Greg, cheering for Greg and … not liking that he’s become a verb “gregging”
Let me help you up your *relatable Greg factor* in your own stories.
📌 Storytelling Tip for Innovative Content Creators
👇This small copy tweak changes everything for innovative personalities.
I do this with all my clients’ stories: inside emails, social posts, and scripts:
Take yourself out of the center of the story, by changing your writing from first person to first person plural.
Do this by shifting your content from ‘I’ to ‘we.’
✔️ This helps your potential clients and customers go from witnessing the journey to feeling like a part of the journey.
✔️ It keeps innovative-domianate types from coming across as selfish and braggadocious.
✔️ When we do this with my storytelling clients and we see their saved content and engagement skyrocket.
→This tweak has made such a difference for my clients that Forbes featured them in an article. (#humblebrag)
Imagine what it would feel like if you had:
→ Confidence in yourself because you know what to say and how to say it to really draw people in.
→ A loyal and engaged audience who is fun to connect and interact with. Because your community in alignment with your true authentic personality and your business goals.
→ A chance to break out of the pack and stand out in your business, so that you see major growth, recognition, visibility opportunities and new doors opening.
→ The ability to wake up and spur people into action on the fly and with the content feels timely on the nose with you.
→ More sales because your community trusts you and can see the transformation of your products, services, and programs.
Well, this (and MORE) is all possible…
If you’re not able to sell your products or services….
Here’s the hard truth: if you aren’t seeing conversions, it’s because your content isn’t showing your customers how your product or service is going to make their lives better.
So, if you want to sell something to your community, you need to sell the stories of the transformation. Your customers need to believe a transformation can happen for them.
When they see and feel that transformation through your story, that’s when your content converts.
Dear Innovative Content Creator,
You’re pretty amazing. You have what it takes to be successful in business and be a true leader.
Here’s the obvious: AI can help you write your content and pull out themes, but it will always sound like a robot.
What AI can’t do is write your story.
Only YOU can.
Your voice, your perspective, and your stories are the keys to unlocking sales and impact.
In these quiz results, you’ve learned the lesson that your extra challenge as an influential personality is to write stories that showcase your people.
Again, AI isn’t going to help.
Plus you have the added challenge of needing to be relatable.
Can I help you give your stories the tweaks they need to convert into sales?
I can share the same T.R.U.E Storytelling Framework™ I use with my ghostwriting clients to empower you to tell your own stories that actually move the needle in your business.
This will help you mine stories from your everyday life that will get you more sales.
Mastering this storytelling skill will unleash your confidence (and creativity) of your voice, and achieve the results you’re really after.
(Profits + impact. No judging here)
So, Innovator, are you ready to start storytelling?
Introducing Catherine Nikkel’s
SIMPLE STORY SETUP
A complete breakdown of how to use the proven T.R.U.E. Storytelling Framework™ to create stories that connect with and call in your ideal client.
With this easy-to-digest storytelling course, you’ll learn:
2 things your message must always be, to make an impact
4 types of stories every business needs to tell
How to get to know your customers better than they know themselves
5 simple steps to ensure what you create matters to your audience
How to plan your content with great timing
The tricks to identify the emotional chords of your audience
How to spot and leverage what your competitors are doing
Writing tips that writers use to draw the audience in
aka everything you need to step into your new role of
STORYTELLER for your business
without the complication of overthinking
“If you want to tell better stories, you need to use this framework.”
“If you’re like me and you cringe at your inbox/or Instagram feed full of promotional emails and stories that always feel like you’re being sold something and think to yourself there has to be a better way, Catherine’s framework is the answer.”
—Brittany Gardner
Digital Marketer & Content Manager
“If you’re just getting started in your business this short course is well worth your time!”
“Simple Story Setup is to the point and gives you actionable strategies to keep in mind when growing your business. Incorporating stories into your marketing will help your audience know, like and trust you – and Simple Story Setup will teach you the best practices for doing this!.”
—Meg Ramus
Freelance Marketer
