Congratulations!
Based on your responses, you’re an…npass
Inspirational Content Creator
You’re a compassionate leader who notices what others need and finds ways to serve them. (Your audience loves you for this.)
🎉Congratulations!
Based on your responses you’re an…
Inspirational
Content Creator
You’re a compassionate leader who notices what others need and finds ways to serve them. (Your audience loves you for this.)
Keep Scrolling to turn your content into sales and audience growth using your personality
Keep Scrolling to turn your content into sales and audience growth
using your personality
More about Inspirational Content Creators:
→ A charismatic and thoughtful mentor who genuinely cares about your community.
→ People are amazed at your ability to collaborate — you’re a natural at bringing people together for a common cause.
→ Your audience trusts you. (Kudos, in the online game this is the biggest currency.)
→ You’re already out there motivating and influencing people
through your lived experiences and expertise.
⬆️ Use all of these inspirational traits to your content creation advantage to maximize your profit and impact in the world.
More about Inspirational Content Creators:
→ A charismatic and thoughtful mentor who genuinely cares about your community.
→ People are amazed at your ability to collaborate — you’re a natural at bringing people together for a common cause.
→ Your audience trusts you. (Kudos, in the online game this is the biggest currency.)
→ You’re already out there motivating and influencing people through your lived experiences and expertise.
⬆️ Use all of these inspirational traits to your content creation advantage to maximize your profit and impact in the world.
As an Inspirational Content Creator, you’re gifted at nurturing your community by responding to questions and giving 1:1 feedback.
You’re a positive person, always focusing on the world of possibilities, and can make any situation — good or bad — feel promising! This translates very easily into your content: social, emails, blogs, speaking gigs and videos.
Bottom line: you want to see your audience make the changes they need to finally succeed. And you put your heart on your sleeve to do it.
(BTW, the rest of us are envious of your ability to be so patient and understanding and build long-lasting relationships.)
You’re dependable and consistent in your work and content, which translates extremely well in the online space where showing up consistently is a main struggle for most. Bravo!
Your innate steadiness + deep relationship values are what fosters engagement and interaction with your audience. (So let’s create content the right way that bonds your community on a deep emotional. I got you, keep reading.)
Collaboration is your jam! You enjoy partnering with others, featuring your clients and guest contributors, and engaging with in joint projects like online summits and challenges.
You have an innate drive to learn and grow — you’ll influence the change needed in your industry and make an impact on this world.
Plain and simple: Your followers and friends are inspired by you. 🧲
On the flip side, inspirational personalities struggle with:
- Seeking approval
- Boundaries
- Avoiding conflict
- Afraid to offend
- Not wanting change
- Getting your audience to take action
And that’s ok, we aren’t meant to be perfect. You’re far too supportive and caring for others to hold this against you.
Your ability to show your flaws is a trump card you’re already playing.
I’ve ghostwritten content for inspirational clients like you,
here’s the faux pas you’re probably making with your content:
❌ Inspirational personalities tend to make their content a one-way monologue❌
(I know you of all quiz results will appreciate my honesty here)
Keep scrolling — I’ve got your back so this doesn’t happen.
As an Inspirational Content Creator, you’re gifted at nurturing your community by responding to questions and giving 1:1 feedback.
You’re a positive person, always focusing on the world of possibilities, and can make any situation — good or bad — feel promising! This translates very easily into your content: social, emails, blogs, speaking gigs and videos
Bottom line: you want to see your audience make the changes they need to finally succeed. And you put your heart on your sleeve to do it.
(BTW, the rest of us are envious of your ability to be so patient and understanding and build long-lasting relationships.)
You’re dependable and consistent in your work and content, which translates extremely well in the online space where showing up consistently is a main struggle for most. Bravo!
Your innate steadiness + deep relationship values are what fosters engagement and interaction with your audience. (So let’s create content the right way that bonds your community on a deep emotional. I got you, keep reading.)
Collaboration is your jam! You enjoy partnering with others, featuring your clients and guest contributors, and engaging with in joint projects like online summits and challenges.
You have an innate drive to learn and grow — you’ll influence the change needed in your industry and make an impact on this world.
Plain and simple:
🧲 Your followers and friends are inspired by you. 🧲
On the flip side, inspirational personalities struggle with:
- Seeking approval
- Boundaries
- Avoiding conflict
- Afraid to offend
- Not wanting change
- Getting your audience to take action
And that’s ok, we aren’t meant to be perfect. You’re far too supportive and caring for others to hold this against you.
Your ability to show your flaws is a trump card you’re already playing.
✍️
I’ve ghostwritten content for inspirational clients like you, here’s the faux pas you’re probably making with your content:
❌ Influential personalities tend to make their content a one-way monologue❌
(I know you of all quiz results will appreciate my honesty here.)
Keep scrolling — I’ve got your back so this doesn’t happen.
Your quiz results are living proof that you’re an inspirational changemaker.
But does your content
demonstrate this?
Your quiz results are living proof that you’re an inspirational changemaker.
But does your content demonstrate this?
But growing an impactful following and creating content that actually converts can make you feel like Cousin Greg on Succession…
But growing an impactful following and creating content that actually converts can make you feel like Cousin Greg on Succession…
✅ A little awkward, nervous, and out of place.
Heck, it can even make you feel doubtful and unsure of what you’re doing.
(But he’s definitely smarter than he looks)
Every time you sit down to write your content, you may be:
Overthinking
What to write in your emails, blogs, scripts, and social media posts — constantly wondering if anyone will like it?
Then you’re wondering:
Which story is worth sharing?
Which one is over-sharing?
Are my posts coming across like an embarrassing online drama diary? What do I edit out?
Tired
Because the cheerleader role gets old when your audience doesn’t move forward. Come on, people! You’re saying the same thing over and over and you’re racking your brain on how to make your content actually inspire action and change.
You show up every single day to make people feel good and people are still stuck and complaining!
Questioning
How to post content that’ll move your audience to take action without being annoying and spammy with another “BUY THIS” call to action?
You’re doubting your conversion abilities so you end up following a rigid, generic content calendar that doesn’t match your business or your audience’s needs.
Scared
…of change. You prefer stability and predictability in both things and people. If you deviate and experiment with new stories and content, how will it strain and impact your relationships? You don’t want to offend anyone!
Will you get unsubscribes and unfollows?
Will your audience cancel you?
Will you lose partners?
Will your sales tank?
Will you lose your business and all your security?
I GET IT. My most successful clients get stuck here too.
Business requires you to dish out a steady stream of content to attract new eyeballs and nurture the ones already in your world.
It’s completely normal to feel overwhelmed and second-guessing yourself when trying to create content that your audience will actually LOVE and then HIT BUY from.
Most influential personalities, like you, are really good at showing up every day and adding their personality, opinions, and real-life experiences in their content.
But then your deep-seated fear is: will people like it?
If you’re scared people are judging, you’ll never try, test or find out what works.
(You’ll also never go viral.)
Ultimately, you lose your chances left and right to connect deeply with your audience.
👎 Which means you’re losing revenue.
I don’t want that for you. We both know the importance of creating content that’ll position your business as a best-fit solution.
AND…
You’ll be able to sell your product or service with confidence.
I can help you with a tried-and-true way to create stories in your content, but first …
Drop this FOMO right now ⬇️
A perfectly organized Content Calendar alone is NOT going to save your tanking engagement or let you off the hook with creating content that actually serves your business.
Nope.
I know, as an inspirational type, you love being organized and in control. It’s nice to have predictable, steady content publishing for the hard-to-please algorithm.
✅ But these prompts and the posts need to serve your business.
Mostly they’re too generic. Copying exactly what others have done too. Turning into posting just to post. (Never a good thing.)
Good news! With your inspirational personality, it’s really easy for you to be inspired as well. So when you do create content on the fly, usually inspired by something you saw online, you need to be able to decipher what’s going to actually move your audience forward.
You’ll need to run it through a framework to make sure it’s the right piece of content at the right time with your take on things.
This will make any curated prompt or spontaneous idea work for your business.
The best place to start? With you and your business!
I bet there are a ton of stories you’re sitting on that you should be sharing.
The truth is your audience is hungry for YOU in content.
(Yes for real, because you’re an inspirational changemaker, remember?!)
Keep scrolling, I’ll show you how to do this… but you’re probably making this one engagement-killing and profit-inhibiting mistake…
Drop this FOMO right now ⬇️
A perfectly organized Content Calendar alone is NOT going to save your tanking engagement or let you off the hook with creating content that actually serves your business.
Nope.
I know, as an inspirational type, you love being organized and in control. It’s nice to have predictable, steady content publishing for the hard-to-please algorithm.
✅ But these prompts and the posts need to serve your business.
Mostly they’re too generic. Copying exactly what others have done too. Turning into posting just to post. (Never a good thing.)
Good news! With your inspirational personality, it’s really easy for you to be inspired as well. So when you do create content on the fly, usually inspired by something you saw online, you need to be able to decipher what’s going to actually move your audience forward.
You’ll need to run it through a framework to make sure it’s the right piece of content at the right time with your take on things.
This will make any curated prompt or spontaneous idea work for your business.
The best place to start? With you and your business!
I bet there are a ton of stories you’re sitting on that you should be sharing.
The truth is your audience is hungry for YOU in content.
(Yes for real, because you’re an inspirational changemaker, remember?!)
Keep scrolling, I’ll show you how to do this… but you’re probably making this one engagement-killing and profit-inhibiting mistake…
here’s your
“Inspirational” Content Strategy
that works for for social sellers, UGC creators, Etsy shop owners, coaches and course creators
Neil Gaiman is correct;
your stories are your secret weapons to more sales!
No one else, no competitor, no assistant or ‘Greglet’, and no AI Robot can tell your stories.
Here’s why your content needs to be story-based to make more sales:
Stories make you stand out from the competition
→ The human mind is approximately 22 times more likely to remember facts when presented in story form.
When presented with statistics, people only remember 5% to 10% of the information.
However, they remember 65–70% of a story when they hear it. **According to Cognitive psychologist Jerome Bruner
In a busy, noisy, cluttered digital world, when we’re hit with up to 10,000 ads a day, a story will stand out.
Stories are more persuasive than facts and figures
→ Storytelling can boost conversion rates by 30% **According to Search Engine Watch
→ Stories increase perceived value so consumers will pay more for products that have a story in a product description **According to a Study by Origin/Hill Holliday
Stories Create Emotions, Emotions Sell
→ 95% of our purchasing decisions are emotional ** According to Harvard Business School professor Gerald Zaltman
This is what makes stories so powerful.
Stories make it easier for people to relate to your content and create emotional connections. It’s the fastest way to boost your Know, Like, and Trust Factor and speed up a buying process.
Want your brand to be memorable?
Want your clients to take action?
Dreaming to have a bigger impact?
✍️🎙📲
Tell more stories in your content
Want your brand to be memorable?
Want your clients to take action?
Dreaming to have a bigger impact?
✍️🎙📲
Tell more stories in your content
Use stories in your:
-
-
- Emails
- Blogs
- Short-form video
- Social media captions
- Presentations
- Speaking Gigs
- Case Studies
- Scripts
- Landing Pages
- Pitches
- Sales Calls
-
What kind of businesses need stories?
Every single business. Especially personal brands, network marketing, makers and creatives, coaches, and service providers.
The best marketers sell with stories.
Just look at the top brands, coaches, and influencers in your space. The ones who are really killing it.
Stories work.
When my Keto-influencer client Amy finally started telling stories, her business blew up…
Her Facebook group went from 9k to 190k 😱
Amy realized that she didn’t need a rags-to-riches or a wild once-in-a-lifetime story to relate to her audience.
Instead, she created a brand where people got to know her personally through the story-based content she created.
Her confessional story about craving Dr. Pepper and Oreos was a hit. She attracted her ideal clients in droves because she was completely herself.
Now she has helped over 180,000 people lose weight and feel better through Keto.
✅ Talk about income and impact.
Most inspirational personalities, like you, are actually good at telling stories…
Just not always in a way that actually converts and makes money.
(Don’t worry, I have a storytelling framework that I can teach you!)
Who’s the storytelling expert behind this quiz?
Hi, I’m Catherine Nikkel
Hi, I’m Catherine Nikkel
Social work gave me the edge in storytelling. But, at the heart of it all, it’s the ability to understand and relate to people and drive empathy and emotional connection.
This is what makes my story-driven content so powerful for my clients.
- Forbes
- Huffington Post
- Yahoo!
- Buffer
- Authority Magazine
- Thrive Global, and more.
When I’m not working, you can find me spending time with Beta, my fun-loving yellow lab, who loves to snore on my lap while I drink my second cup of black coffee every morning.
Founder of the The T.R.U.E. Storytelling Framework™
Catherine is a masterful storyteller.
“I have used Catherine in both helping build my personal brand online as well as my company, and she’s continuously spot on. I can personally guarantee you that you won’t be disappointed if you use any of her team’s services.
She is not only my favorite vendor; she has become a close personal friend.”
— Ryan M Anderson, CEO
Catherine’s storytelling framework really works.
“Catherine has produced dozens and dozens of HIGH-QUALITY blog posts for our audience that are very specific and cater to their exact needs. She’s BRILLIANT when it comes to writing!”
— Brian Fryer, Social Media Coach
The #1 question I get as a booked-out ghostwriter:
How do I tell stories that convert?
We need this frame of reference and a few key data points…
First, here’s how to tell if your stories are actually working
It’s easy to get stuck in the hamster wheel of content creation and feel like you’re pumping out content daily.
We’re so focused on the next to-do item that we forget to take inventory of what we’ve already created.
Is it actually moving the needle?
Go look at your results + analytics + replies, and take note if it’s actually working.
Here are telltale signs…
The #1 question I get as a booked-out ghostwriter:
How do I tell stories that convert?
We need this frame of reference and a few key data points…
First, here’s how to tell if your stories are actually working
It’s easy to get stuck in the hamster wheel of content creation and feel like you’re pumping out content daily.
We’re so focused on the next to-do item that we forget to take inventory of what we’ve already created.
Is it actually moving the needle?
Go look at your results + analytics + replies, and take note if it’s actually working.
Here are telltale signs…
❌ STORY CONTENT NOT CONVERTING
Your audience growth is stagnant
Your engagement is minimal and lower than industry standards
You get comments & replies like:
“Good for you”
“You’re so lucky”
“Congrats”
“Way to go.”
“👍”
You have low shares and saves on your content.
You are not getting sales + signups.
✅ STORY CONTENT CONVERTING
Your audience is growing
Your engagement is above industry standards
You get comments & replies like:
“This is inspiring!”
“You have inspired me so much!!”
“Great message
”
“How can I be a part of this?”
“I need this!”
Your audience shares and saves your content + refers you.
You witness upticks in sales and signups when you post.💰
here’s how to tell…
if your STORY CONTENT is
❌ NOT CONVERTING
→ Your audience growth is stagnant
→ Your engagement is minimal and lower than industry standards
→ You get comments & replies like:
“Good for you”
“You’re so lucky”
“Congrats”
“Way to go.”
“👍”
→ You have low shares and saves on your content.
→You are not getting sales + signups.
here’s how to tell…
if your STORY CONTENT is
✅ CONVERTING
Your audience is growing
Your engagement is above industry standards
You get comments & replies like:
“This is inspiring!”
“You have inspired me so much!!”
“Great message
”
“How can I be a part of this?”
“I need this!”
Your audience shares and saves your content + refers you.
You witness upticks in sales and signups when you post.💰
My #1 Story Fix for Inspirational Content Creators
The good news for encouraging personas like you, you’re already past the head trash of putting yourself out there. You get it.
You’re not afraid to post or share the messy side of business and life if it helps others. (Big high fives from me!) You’re way ahead of the pack and you’re seeing some success in your audience growth…. Just not in the sales department.
But your biggest problem with creating profitable content is: it’s not relatable.
That’s because it’s centered around YOU. (This is no surprise, right? You’re everyone’s hype woman and not afraid to cheer and share! The inspirational ideas just come to you!)
You’ve become the hero and you’re sharing all of YOUR emotions.
Don’t worry, you’re not doing this from a place of ego, but a place of wanting to help people and what makes you feel good in the process.
Here’s the issue with you being the center of the story:
When you tell stories that focus on you … your audience just can’t relate. They don’t connect on a deep emotional level. They don’t see themselves in your story.
Remember – people buy based on emotions. See how it’s all related?
As a small business owner or social seller, you have to put your PEOPLE at the center of the story.
Instead of you being the hero, become the guide. Let your people become the hero.
📣Tell more transformational stories.
→ Showcase your team or clients. Highlight their wins.
→ Show off the collaborations. (This is your zone!!!)
→ Demonstrate your leadership from behind the scenes and indirectly.
You can actually take a play from wide-eyed Cousin Greg in HBO’s Succession. His bumbly, awkward character is doing something right when the other main characters are not relatable.
He’s the only family member in the show with any kind of moral compass. He’s not in the affluent 1%… at least not yet. He goes through experiences many of us have been through. Being like the outsider, saying the wrong things, getting tasked with work he doesn’t want to do, and being treated poorly.
We find ourselves liking Greg, cheering for Greg and … not liking that he’s become a verb “gregging”
Let me help you up your *relatable Greg factor* in your own stories,
My #1 Story Fix for Inspirational Content Creators
The good news for encouraging personas like you, you’re already past the head trash of putting yourself out there. You get it.
You’re not afraid to post or share the messy side of business and life. (Big high fives from me!) You’re way ahead of the pack and you’re seeing some success in your audience growth…. Just not in the sales department.
But your biggest problem with creating profitable content is: it’s not relatable. That’s because it’s centered around YOU. (This is no surprise, right? You’re everyone’s hypewoman and not afraid to cheer and share! The inspirational ideas come to you!)
You’ve become the hero and you’re sharing all of YOUR emotions.
Don’t worry, you’re not doing this from a place of ego, but a place of wanting to help people and what makes you feel good in the process.
Here’s the issue with you being the center of the story:
When you tell stories that focus on you … your audience just can’t relate. They don’t connect on a deep emotional level. They don’t see themselves in your story.
Remember – people buy based on emotions.
See how it’s all related?
As a small business owner or social seller, you have to put your PEOPLE at the center of the story.
Instead of you being the hero, become the guide. Let your people become the hero.
📣Tell more transformational stories.
→ Showcase your team or clients. Highlight their wins.
→ Show off the collaborations. (This is your zone!!!)
→ Demonstrate your leadership from behind the scenes and indirectly.
You can actually take a play from wide-eyed Cousin Greg in HBO’s Succession. His bumbly, awkward character is doing something right when the other main characters are not relatable.
He’s the only family member in the show with any kind of moral compass. He’s not in the affluent 1%… at least not yet.
He goes through experiences many of us have been through. Being like the outsider, saying the wrong things, getting tasked with work he doesn’t want to do, and being treated poorly.
We find ourselves liking Greg, cheering for Greg and … not liking that he’s become a verb “gregging”
Let me help you up your *relatable Greg factor* in your own stories.
📌 Storytelling Tip for Inspirational Content Creators
👇This small copy tweak changes everything for inspirational creators.
I do this with all my clients’ stories: inside emails, social posts, and scripts:
Take yourself out of the center of the story, by changing your writing from first person to first person plural.
Do this by shifting your content from ‘I’ to ‘we.’
✔️ This helps your potential clients and customers go from witnessing the journey to feeling like a part of the journey.
✔️ It keeps inspirational creators from coming across as “caught up in the hype” and difficult to empathize with. (aka too much the hero)
✔️ When we do this with my storytelling clients and we see their saved content and engagement skyrocket.
→This tweak has made such a difference for my clients that Forbes featured them in an article. (#humblebrag)
Imagine what it would feel like if you had:
→ The ability to wake up and spur people into action, even on the fly, with the timely and relevant stories.
→ Confidence in yourself because you know what to say and how to say it to really draw people in without offending people.
→ A loyal and engaged audience who is fun to connect and interact with. Because your community in alignment with your true authentic personality and your business goals.
→ A chance to break out of the pack and stand out in your business, so that you see major growth, recognition, visibility opportunities and new doors opening.
→ Consistent sales because your community trusts you and can see the transformation of your products, services, and programs.
Well, this (and MORE) is all possible…
If you’re not able to sell your products or services….
Here’s the hard truth: if you aren’t seeing conversions, it’s because your content isn’t showing your customers how your product or service is going to make their lives better.
So, if you want to sell something to your community, you need to sell the stories of the transformation. Your customers need to believe a transformation can happen for them.
When they see and feel that transformation through your story, they become a part of the story … and that’s when your content converts.
Dear Inspirational Content Creator,
You’re pretty amazing. You have what it takes to be successful in business and be a true changemaker.
Here’s the obvious: AI can help you write your content and pull out themes, but it’ll always sound like a robot.
What AI can’t do is write your story.
Only YOU can.
Your voice, your perspective, and your stories are the keys to unlocking sales and impact.
In these quiz results, you’ve learned the lesson that your extra challenge as an inspirational personality is to write stories that showcase your people.
Again, AI isn’t going to help.
Plus you have the added challenge of needing to be relatable.
Can I help you give your stories the tweaks they need to convert into sales?
I can share the same T.R.U.E Storytelling Framework™ I use with my ghostwriting clients to empower you to tell your own stories that actually move the needle in your business.
This will help you mine stories from your everyday life that will get you more sales.
Mastering this storytelling skill will unleash your confidence (and creativity) of your voice, and achieve the results you’re really after.
(Profits + impact. No judging here)
So, Inspirational Content Creator, are you ready to start storytelling and make a difference?
Introducing Catherine Nikkel’s
SIMPLE STORY SETUP
A complete breakdown of how to use the proven T.R.U.E. Storytelling Framework™ to create stories that connect with and call in your ideal client.
With this easy-to-digest storytelling course, you’ll learn:
2 things your message must always be, to make an impact
4 types of stories every business needs to tell
How to get to know your customers better than they know themselves
5 simple steps to ensure what you create matters to your audience
How to plan your content with great timing
The tricks to identify the emotional chords of your audience
How to spot and leverage what your competitors are doing
Writing tips that writers use to draw the audience in
aka everything you need to step into your new role of
STORYTELLER for your business
without the complication of overthinking and second-guessing
“If you want to tell better stories, you need to use this framework.”
“If you’re like me and you cringe at your inbox/or Instagram feed full of promotional emails and stories that always feel like you’re being sold something and think to yourself there has to be a better way, Catherine’s framework is the answer.”
—Brittany Gardner
Digital Marketer & Content Manager
“If you’re just getting started in your business this short course is well worth your time!”
“Simple Story Setup is to the point and gives you actionable strategies to keep in mind when growing your business. Incorporating stories into your marketing will help your audience know, like and trust you – and Simple Story Setup will teach you the best practices for doing this!.”
—Meg Ramus
Freelance Marketer
